Daytona's Jeep Beach Kicks Off Friday

The annual Jeep Beach event in Daytona Beach kicks off on Friday, starting a ten-day gathering and celebration among Jeep owners centered in Volusia County. The event is expected to bring tens of thousands of Jeeps from far and wide. The first major event planned by Jeep Beach organizers is the kickoff concert, held on Friday at Holly Hill's Pictona from 7:00 p.m. to 9:00 p.m. The performers, Are Friends Electric, will be performing pop hits from the '80s and '90s. According to the event's social media channels, the main event vendor show will be April 24th and 25th inside Daytona International Speedway. From 9:00 a.m. to 5:00 p.m. each day, the showcase will feature an obstacle course and sound exhibition among other attractions. Organizers will be holding several charity events throughout the weekend, benefitting organizations such as Boys & Girls Club of Volusia & Flagler, the Daytona Beach Police Foundation, Halifax Humane Society, and the NASCAR Foundation. Jeep Beach 2026 will conclude with a parade on April 26, held on the sands of Daytona Beach. From 6:46 a.m. to 12:00 p.m., Jeeps will take to the beaches to give the ten-day celebration a grand finale. The first Jeep Beach event in Daytona Beach was held in 2003. In the years since then, it's drawn countless Jeep owners to Volusia County and brought in countless vendors and visitors.